A Step-by-step Guide to Launching Your Techwear Clothing Brand on Instagram

Launching your techwear brand on Instagram is a smart choice this year. After checking the stats and making some purchases through the app myself, I, like many other people, have come to believe that Instagram has a strong influence on buying decisions. In one survey, 72% of respondents said that they bought something because of content that they viewed on the sunset-colored app. In this blog, I’ll explain how to launch your techwear brand on Instagram in three simple steps. 

3-Step Guide to Launching Your Techwear Brand on Instagram 

Step 1: Establish a Strong Brand Identity 

This step is essential for anyone who wants to start a clothing brand, whether they’re going into techwear or not. Since you’ve already defined your niche (techwear), your next stop is identifying your subniche. Will you be offering cyberpunk wears? Athletic techwear? Designer techwear? Just knowing that you’ll be using #futuristicfashion or #techwearfits isn’t enough. 

Plan a consistent aesthetic grid. Your posts should share a coherent style (lighting, color tones, layout) so your brand “look” is instantly recognizable. If you’ve planned to show your techwear in action using dynamic rather than flat product shots, stick to that plan. 

Step 2: Build a Content Strategy 

Between you and me, everybody misses the days when hashtags like outfitoffuture and urbanfashion still had enough bite to push your engagement rate through the roof. These days, you need a content strategy. In your content strategy, you map out the types of content you’ll post, when you’ll post them, and how often you’ll post them. 

Data shows that video content receives about 67% more engagement than photos. This means that you need to make sure to prioritize Reels and Stories if you aim to build your brand on IG. For posting frequency, fashion brands currently use ~6 Reels per month, so that’s a fine target to start with. And update your stories every day.

Step 3: Activate Your Community and Let Them Market for You

Techwear brands serve a niche audience. To make sure Instagram pushes your clothing line to the right target audience, you need to pull out all the stops—and that starts with community.

According to an article I found by Cloudriff while researching this blog, 84% of consumers trust a brand more when that brand shares user-generated content. What should you do with this information? Encourage user-generated content by asking customers to share photos of themselves in your gear using a branded hashtag. Repost those photos (with credit) to strengthen bonds and build social proof.

You don’t have to wait for your clothing company to blow up in your target market before you get content. Start small. Ask your friends (especially the ones who aren’t camera-shy) to model your pieces and post about them. They should tag your account and use your hashtag to increase your visibility faster.

You can also run contests or giveaways that encourage people to tag friends or create posts with your products. This provides more user-generated content and introduces your brand to new people.

Take it a step further with challenges (like “style your tech jacket for fall”) that get IG users involved in a fun, low-barrier way. And use feedback tools such as Stories polls or quizzes to ask what designs your audience wants next. It makes them feel part of the process. That kind of engagement keeps them coming back.

3 Techwear Brands on Instagram to Inspire You

Still anxious? Don’t think posts under #techwearclothing will get anywhere? New to fashion marketing and already doubting your potential for success? Same. But seriously—look up these techwear fashion brands on Insta:

Guerrilla Group (@guerrillagroup_co)

Guerrilla Group is this Taiwanese techwear label that leans hard into sci-fi and post-apocalyptic vibes. Every drop comes with some weird, detailed backstory that makes you feel like you’re buying gear for a futuristic uprising. Picture dark lookbooks and animated teasers, and you have a pretty accurate idea of what their Instagram looks like.

ACRONYM™ (@acronym.gmbh)

ACRONYM is this super influential German techwear brand (founded by Errolson Hugh) that basically helped pioneer the whole genre. They use Instagram to tease drops and flex all the design details like their wild “Speedlock” zipper system. Posts like that are pure gold for tech-savvy fashion nerds… which, yes, I proudly am one of.

Vollebak (@vollebak)

If you want a live example of how to build a community around your brand, go check Vollebak’s IG page. The UK-based adventure-tech brand started in 2016 and has pulled off 100% year-on-year growth since then. Their Instagram is packed with these wild “product science” visuals such as extreme closeups of copper in their Full Metal Jacket or videos showing how water just slides off their Eiderdown Puffer.

Conclusion 

This blog post covers the basics of how to launch a clothing brand in the techwear niche on Instagram. Right now, most techwear brands on the app obsess over how their futuristic hoodies are eco-friendly and waterproof. Cool, but you can absolutely go above and beyond those same talking points. Leverage the platform for real visibility, tell a fresher story, and your startup will do better than fine. 

Capsule Wardrobe Essentials That Don’t Just Look Good on Instagram

Here’s how I think of it: a capsule wardrobe is a smaller wardrobe filled with pieces you actually want to wear, not those that you think look good on your favorite influencer. 

For many people, this is the point where they start to think of white t-shirts, straight-leg denim, an oversized button-down, and 2 pairs of shoes that do the heavy lifting (hi, white sneakers and loafers). The goal? Fewer clothes, better outfit ideas, and no more blank stares into your closet. 

A good capsule includes wardrobe essentials like a trench coat, a black dress, and a crewneck cashmere sweater. If you don’t really dig these pieces, that’s fine too. The general idea is that your clothing choices should fit into a timeless wardrobe that skips trends and leans into what you can wear everyday without giving yourself a five-minute pep talk first.

Capsule Wardrobe Essentials for Women in 2025

1. White T-shirt

No capsule wardrobe examples are complete without a white t-shirt, but that’s not because there’s anything really exciting about it. It’s just there for you, and it’ll fit under a blazer, with denim, over a tank. You’ll wear it more than you expect, especially on days when you’re convinced you have nothing to wear (you do—it’s this). 

2. Straight-leg Jeans

If you’re only keeping one pair of denim, let it be a straight-legged one. Straight-leg jeans play well with oversized shirts, tiny tanks, loafers, sneakers, etc. I’m giving bonus points if they work for both everyday wear and the occasional dressy-ish dinner.

3. Oversized Button-down Shirt

There are button-down shirts and then there’s the oversized kind that makes an outfit even when you weren’t trying. This one works with leggings, jeans, skirts—and bloated tummies. If you’re creating a capsule wardrobe, just get one already. 

4. Tote Bag

A good tote should hold your water bottle, laptop, receipts from three months ago, and still count as part of the outfit. Capsule wardrobe tip: go for something neutral, easy to pair, and not too precious.

5. Outerwear 

Whether it’s a trench coat, a light puffer, or something vintage and secondhand, your outerwear should work harder, preferably with a neutral tone, solid structure, and the ability to layer without bunching weirdly. 

6. Black Belt

If you’ve never thought much about belts, that’s fine. Most people haven’t. But now that we’re on the subject, picture a simple black belt over a blazer, through trouser loops, or added to a loose dress. Suddenly, the outfits feel thought-through, yeah? That’s how far belts can take you. 

7. Tank Top

There’s the ribbed tank top you wear out, and the stretched-out one that should’ve been cut into rags three months ago. You only need the first kind. 

8. Denim Shirt

The denim shirt wants to be thrown on—open, closed, of tied up. It’s one of those basic items that works overtime without looking like it’s trying to prove anything. It even forgives wrinkles.

9. The Hoodie

Somewhere between dressy and “I give up,” there’s a hoodie you can wear with jeans and not feel like you should apologize. Go for one in a solid neutral, avoid logos, and try to check if it feels like the softest version of calling it a day.

How to Build a Capsule Wardrobe from Scratch

Here’s how to start.

1. Start with what you already wear

Capsule wardrobe tips often start with shopping lists, but you’re better off beginning in your laundry basket. Pull the blue jeans, tee, cardigan, and crossbody bag you keep reaching for. If you wear it regularly, it earns a place. The capsule wardrobe is a collection, darling, not a performance.

2. Declutter without self-punishment

You’re not Marie Kondo, and you don’t have to be. Try this: set aside anything that doesn’t fit, makes you itch, or has you saying “I’ll wear this once I tailor it.” If you haven’t touched it in a year, you probably don’t need to wear it. 

3. Work with five core types of pieces

A solid capsule wardrobe base includes a great pair of blue jeans, a well-constructed jacket (maybe a Khaite dupe), a cardigan, a neutral handbag, and a white tee. From there, mix in timeless pieces that make you feel confident.

4. Buy slowly, and stop when it’s enough

If you’re buying clothes to fill a gap, fine. But don’t go on a haul in the name of personal style. Stick to high-quality pieces in neutral tones that you can mix and match. Grab denim skirts, blazers, chic coats—things that work every season, not just fall and winter.

5. Reassess twice a year

Twice a year, look into your closet. Notice what you’re reaching for and what just hangs there. If you’ve outgrown a trendy blouse or that one Khaite-inspired jacket just doesn’t work, admit it to yourself and let them go. 

Conclusion 

The idea of a capsule wardrobe can feel a bit too curated when you first meet it. But building a capsule wardrobe will transform your closet into a meeting point for clothes you love, wear regularly, and don’t have to overthink when getting dressed.

In all this, keep the point in mind, which is this: to have a collection of thoughtfully curated essential items that lower decision fatigue. So build your wardrobe around pieces you can wear today, and you’ll want to wear tomorrow. 

Footwear recommendations for spring 2017

Spring is just around the corner and I thought that I should give my recommendations on what I think are going to be trendy footwear designs for this coming spring season. Before we begin let me just say that I’m not any kind of professional and this is just my personal opinion and speculation.

Gwens footwear recommendations for spring 2017

This spring I can definitively see sandals being very popular. Preferably lightweight, without heals and light colors. According to the weather forecast we’re in for a surprisingly warm spring

Lightweight sandals seem like the perfect choice for that type of weather. Even if spring isn’t going to be warm, there’s still summer that will most definitely require sandals. Sandals with heels are okay if you’re visiting formal events. I have already started shopping for sandals. I visit thrift stores and used clothes stores in the Sacramento area to do my shopping.

 

For the most part I’m lucky and I manage to score great looking items for very cheap prices. Colors that I want are hard to find though, which is a bit of a letdown, but hey, same thing can happen when buying new. Anyway, those are my recommendations for footwear for this spring season. Hopefully you’ll like my picks. What do you recommend?

Places to buy clothes in Sacramento #1 – Cheap Thrills

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When buying clothes I like to avoid buying name brands and visiting high end stores because those are out of my price range pretty much all the time. Many people would despair in this situation, but I took it as a sort of a challenge. I made it my goal to find stores where you can get trendy clothes on the cheap and that’s what todays article is all about.

Cheap Thrills – places to buy cheap clothes in Sacramento

Cheap Thrills is a store located in the L Street, across the street from the St. Johns Lutheran Church.

 

It’s the only purple building in the area, so it’s kinda hard to miss it. Store has both mens and womans clothes. They have a large selection of clothes and accessories. Note that this is small store, so you might not find what you’re looking for if you’re looking for hard to find items.

Service is commendable, regardless of what kind of crazy demands I present them with. Whenever I go on a shopping spree, Cheap Thrills is my go to store because I know that I’ll find amazing looking blouses, shirts, dresses for an affordable price. If you’re in the L Street, make sure to visit them, you won’t regret it for sure.